Guidewalk

The first company I helped start, and the formative one. Before phones had maps, we made digital travel guides for the Palm Pilot, nine cities in a partnership with Let's Go. Over the two years we ran it I did a bit of everything, from the logo to the fulfillment, but the technical core was mine: an engine that converted vector map art into interactive, tappable maps that ran on a 160-pixel PalmOS screen.

Most of what I know about shipping a product with no money, no roadmap, and no one to ask, I learned here.